Isabel Verstraete spent 20 years, nationally and internationally, in the big advertising agencies such as Havas, BBDO & Duval Guillaume. She also accomplished several missions on the corporate side of the fence, working for companies such as KPN and bpost bank.

She launched her own brand consultancy i-stories in 2011 and has been working for dozens of brands since, both nationally and internationally, tackling various different sectors. She was an early blogger and a guest writer for the web platform Belgian Cowboys.